Donald Trump, Louis Vuitton, and the Fashion Scandal That Wasn’t

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If you like your fashion scandals with a side of pyrotechnics—see: Dolce & Gabbana fans setting fire to their designer merchandise, or tweens taking matches to James Charles eye shadow palettes—you will be sorely disappointed by the LVMH non-troversy of last week. 

After LVMH CEO and chairman Bernard Arnault accompanied Donald Trump to a ribbon-cutting ceremony at the new Louis Vuitton factory in Johnson County, Texas, there would be no mass burning of logo’d satchels or luggage. Those who do not work in the brand, were the loudest in their disapproval; the actress Debra Messing, a noted nemesis of the president, tweeted against the photo op, as did celebrity stylists Karla Welch, Elizabeth Stewart, Alexandra Mandelkorn, and makeup artist Rachel Goodman. 

Shannon Coulter, founder of the #GrabYourWallet Alliance, which tracks companies profiting from the administration’s policies, called for a boycott of LVMH. After The New York Times fashion critic Vanessa Friedman reported on the snafu, a few shoppers replied to her tweet promising to throw their Vuitton wallets away or return their newly-purchased handbags.

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